Leads / HVAC contractor

HVAC contractor in Medford, MA

Audited website, published 38 days ago, available for 7 more days

Opportunity by service

Web design50, tier C

high:The main content takes 18.5 s to appear on a phone, past the 4 s mark where visitors leave.
high:The design looks dated next to current sites in this trade.
high:The site has no mobile layout; on a phone it renders as a shrunken desktop page.
medium:The main banner uses a generic stock photo rather than the business's own work.
low:The site has no browser tab icon.

SEO66, tier B

high:Services are not given pages of their own, so the site ranks for few searches.
medium:The homepage has no meta description, so search engines write their own snippet.
medium:There is no sitemap for search engines.
medium:The site gives search engines no structured business details.
medium:The search engine checklist score is 54/100.
low:The homepage has several main headings, which blurs what the page is about.
low:There is no blog or news section.

Local presence5

No findings weigh on this service.

Ads and tracking60, tier B

medium:No analytics or tag manager detected; conversions are not being measured.
medium:No Google Ads tag is installed, so ad conversions cannot be measured.
low:No Meta pixel is installed, so Facebook and Instagram ads cannot be measured.
low:There are no dedicated landing pages for campaigns.
low:Phone calls are not tracked back to their source.

Conversion and AI70, tier B

medium:The site shows no testimonials or reviews.
medium:The phone number cannot be tapped to call on a mobile.
medium:There is no online booking; every appointment request goes through a phone call or a form.
medium:Visitors cannot request a quote or estimate online.
low:There is no frequently asked questions section.
low:There is no chat for visitors who have a quick question.
low:The site collects no email addresses for follow up.

Website maintenance41

medium:No privacy policy page was found.
low:The homepage throws more than five script errors while it loads.

Budget65/100

Reach100/100

Estimated project value for SEO: $800 to $2,100, as a retainer.

Proof

Mobile performance 57/100
Built on WordPress
4.5 rating from 69 reviews
Up to 3 nearby competitors
Verified emailThe mail server confirmed that this mailbox exists.
PhoneA phone number from the business listing or its website.
Owner name

What the contact labels mean

What you get

The business and its checked contact details: a verified email and a phone number
The owner's name
The link to its contact form
The website audit with evidence for every finding
Desktop and mobile screenshots
A 3-email sequence with a call script and a text message
A white-label PDF report
Up to 3 nearby competitors
Exports for your CRM and sending tool

Tier CSEOFree for new accounts

HVAC contractor in Wakefield, MA

Wakefield, MA

SEO

Web44

SEO56

Local3

Ads41

Conv56

Maint36

HighThe site is served without HTTPS, so browsers mark it as not secure.
HighThe homepage has no page title, so search results show a bare address.
HighServices are not given pages of their own, so the site ranks for few searches.

5 rating, 105 reviewsCustom buildPhone$800 to $2,100

Shared or exclusive available

Price: 0.40 credits

Tier CSEOFree for new accounts