Sample lead

A sample lead, start to finish

This is a real lead on sale today, shown the way a buyer sees it after purchase, with the business's name and contact details hidden.

Example Roofing contractor

Hendersonville, TN

88Web design, tier A

The business

Business: Example Roofing contractorShown after purchase
Trade: Roofing contractor
Location: Hendersonville, TN
Website: Audited websiteShown after purchase
Email: Verified emailShown after purchase
Phone: Phone on fileShown after purchase
Owner: Owner name on fileShown after purchase
Google reviews: 4.7 rating from 79 reviews
Published: Sep 25, 2026

Opportunity by service

How scores work

Budget84

Reach90

Estimated project value for web design: $3,200 to $9,500, one off.

What a bought lead adds here

The business name, its website, address and phone, the email with the date it was verified, the owner's name and where it was found, the Maps link, and desktop and mobile screenshots of the site.

Findings by service

From the scan on Sep 25, 2026. Points show how much each finding weighs in the service score.

Web design

Score 88, tier A, 102 points from findings

The site has no mobile layout; on a phone it renders as a shrunken desktop page., High impact
30 pts
The design looks dated next to current sites in this trade., High impact
26 pts
Mobile performance score is 32/100; the largest element takes 63.8 s to appear., High impact
20 pts
The site is served without HTTPS, so browsers mark it as not secure., High impact
10 pts
There is no clear call to action on the first screen., High impact
8 pts
Several images look blurry or low resolution., Medium impact
4 pts
Key pages are long blocks of text with little structure., Medium impact
4 pts

SEO

Score 65, tier B, 57 points from findings

The homepage has little text for search engines to rank., Medium impact
12 pts
The site gives search engines no structured business details., Medium impact
10 pts
The site has no mobile layout; on a phone it renders as a shrunken desktop page., High impact
8 pts
Mobile performance score is 32/100; the largest element takes 63.8 s to appear., High impact
7 pts
There is no sitemap for search engines., Medium impact
6 pts
Most images have no alternative text., Low impact
6 pts
The site is served without HTTPS, so browsers mark it as not secure., High impact
5 pts
Key pages are long blocks of text with little structure., Medium impact
3 pts

Local presence

Score 12, 3 points from findings

The site gives search engines no structured business details., Medium impact
3 pts

Ads and tracking

Score 27, 18 points from findings

No Meta pixel is installed, so Facebook and Instagram ads cannot be measured., Low impact
12 pts
There are no dedicated landing pages for campaigns., Low impact
6 pts

Conversion and AI

Score 88, tier A, 96 points from findings

There is no online booking; every appointment request goes through a phone call or a form., Medium impact
20 pts
There is no contact form; visitors can only call or email., High impact
15 pts
There is no chat for visitors who have a quick question., Low impact
12 pts
There is no clear call to action on the first screen., High impact
10 pts
The site shows no testimonials or reviews., Medium impact
8 pts
Visitors cannot request a quote or estimate online., Medium impact
8 pts
The site collects no email addresses for follow up., Low impact
6 pts
The site has no mobile layout; on a phone it renders as a shrunken desktop page., High impact
6 pts
There is no frequently asked questions section., Low impact
4 pts
Key pages are long blocks of text with little structure., Medium impact
4 pts
The homepage has little text for search engines to rank., Medium impact
3 pts

Website maintenance

Score 52, tier C, 27 points from findings

The site is served without HTTPS, so browsers mark it as not secure., High impact
20 pts
The homepage throws more than five script errors while it loads., Low impact
4 pts
Most images have no alternative text., Low impact
3 pts

Strengths

What already works. Leave these out of your pitch, or mention them to show you looked closely.

Search engine checklist score 100/100
Accessibility score 96/100
Analytics installed (Google Tag Manager, Google Analytics 4)
Ad tracking installed (Google Ads tag)
Call tracking installed
Click to call phone links
Privacy policy page
Blog updated in the last 12 months
Rated 4.7 from 79 reviews

Lighthouse on mobile

Performance: 32/100
Accessibility: 96/100
SEO: 100/100
Best practices: 52/100
Largest contentful paint (LCP): 63.8 s
Cumulative layout shift (CLS): 0
Interaction to next paint (INP): 5,018 ms
Homepage download size: 0.5 MB

Tech detected

Built with WordPress with Divi.

They have

Analytics: Google Tag Manager, Google Analytics 4
Google Ads tag
Call tracking: CallRail
Click to call: 2 phone links

They lack

Meta pixel
Chat widget
Online booking
Reviews widget
Quote tool
Contact form
Email signup

SEO facts

Meta description: Present
H1 headings: 1
Words on the homepage: 261
Sitemap: Not found
robots.txt: Found
Local business schema: Missing
Service pages: 4
Blog: Last post Sep 17, 2026
Images with alt text: 41%

Local competitors

Businesses of the same trade nearby. A bought lead shows each one's name and website and a note you can quote, and you choose which one the sequence may mention.

Competitor 1: 4.9 rating, 1,110 reviewsWeb design score16
Competitor 2: 4.7 rating, 878 reviewsWeb design score24
Competitor 3: 4.7 rating, 688 reviewsWeb design score25

Outreach sequence

This sample uses the plain template for a demo sender, Alex from Your Agency. In your account the sequence is written for your pitch profile, and you can edit anything, then open it in Gmail or Outlook or export it to your sending tool.

Email 1
Day 0
Subject: About the Example Roofing contractor website
Hi, Mobile performance score is 32/100; the largest element takes 63.8 s to appear. The design looks dated next to current sites in this trade. This is the work I do at Your Agency. I rebuild dated websites for local businesses so they work well on a phone. Would a 15-minute call next week be useful? Alex
Email 2
Day 3
Subject: One more point about your website
Hi, One more point from the same check. The site has no mobile layout; on a phone it renders as a shrunken desktop page. A nearby competitor has 1110 Google reviews, while Example Roofing contractor has 79. Should I send over what I would change first? Alex
Email 3
Day 8
Subject: Last note about your website
Hi, This is my last note about the Example Roofing contractor website. If website design is on your list this year, I can walk you through what I would fix first. Is next week a good time for a short call? Alex

Other subject lines for email 1

A question about the Example Roofing contractor website
6 notes on your website

Call script

Hi, this is Alex from Your Agency. I am calling about the Example Roofing contractor website. Mobile performance score is 32/100; the largest element takes 63.8 s to appear. That is the kind of thing I fix. Do you have 2 minutes now, or is there a better time this week?

Text message

Hi, this is Alex from Your Agency. I have 6 notes on the Example Roofing contractor website. Open to a 15-minute call?

White-label audit PDF

A report you can attach to your email or send after a call. It carries your logo, your brand color and your company name, and never names MotiveLeads.

A cover with the score for each service and the headline finding
The main findings, each with why it matters to the business owner
How nearby competitors compare, and the fixes to start with

The sample below is prepared by Your Agency, the demo sender, and leaves out the screenshots of the site that a bought lead's report includes.

Open the sample PDF

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