Credits
- A one-time purchase, no subscription
- Hand-picked: you choose each lead after reading its findings
- Valid 12 months from purchase
- Unspent credits refundable within 14 days
- Shared or exclusive, lead by lead
Pricing
1 credit is $1 of lead value. Pick each lead with credits after reading its findings. Leads start at $0.24.
Per lead
What one lead costs.
The price depends on the best tier the lead reaches across the 6 services, on how many buyers can hold it and on the size of its metro area. The service you pick only chooses the audit view, the sequence and the PDF you get.
Audited sites
| Lead | SharedUp to 3 buyers in total, whatever service each one sells | Exclusive1 buyer, for every service |
|---|---|---|
| Tier AScore 75 and up | 1.00credits | 5.00credits |
| Tier BScore 60 to 74 | 0.70credits | 3.50credits |
| Tier CScore 45 to 59 | 0.40credits | 2.00credits |
- Report a bounce or wrong data within 7 days of buying and the credits come back to your balance.
- Credits valid 12 months from purchase.
- Tiers come from the opportunity score. How scoring works
Businesses without a website
A phone and at least 10 Google reviews
| Lead | SharedUp to 3 buyers in total, whatever service each one sells | Exclusive1 buyer, for every service |
|---|---|---|
| No websiteThe listing has no site: pitch a first one | 0.30credits | 1.50credits |
These leads come with the phone number and the Google listing details, but no website audit. You find them by state, not by city.
Prices by metro size
The prices above are list prices. A lead in a large metro area is worth more than one in a small city, so the price of each lead follows the size of its metro area. Leads in metro areas of at least 5 million people cost 1.3 times the list price, leads in metros from 1.5 million people cost the list price, and leads in smaller metros cost 0.8 times the list price. The price on each lead is the one you pay.
| Metro area | Price | Tier A, shared | Tier A, exclusive |
|---|---|---|---|
| Large metros5 million people or more | 1.3 times the list price | 1.30credits | 6.50credits |
| Mid-size metros1.5 million to 5 million people | The list price | 1.00credits | 5.00credits |
| Smaller metrosUnder 1.5 million people | 0.8 times the list price | 0.80credits | 4.00credits |
Packs
Buy credits once.
Credit packs
A one-time purchase, before sales tax or VAT where it applies. Larger packs bring a credit down to $0.77.
20 credits
$19
$0.95 per credit
55 credits
$49
$0.89 per credit
120 credits
$99
$0.82 per credit
325 credits
Lowest per credit$249
$0.77 per credit
How credits work
Calculator
What your volume costs.
Enter how many cold emails you send a month. The calculator picks the cheapest packs that cover it, at list prices, which change with the size of the metro area.
For 100 leads, credits cost $68.
Credits
Costs less- Credits needed
- 100 × 0.70 = 70.00
- Packs
- 1 × 55 credits ($49) + 1 × 20 credits ($19)
- You pay
- $68
- Per lead
- $68 / 100 = $0.68
- Left over
- 5.00 credits
Credits you do not spend this month stay valid for 12 months.
Compared
Raw lists vs done-for-you outreach vs MotiveLeads
| Raw lists | Done-for-you outreach | MotiveLeads | |
|---|---|---|---|
| What you pay for | Rows of contact data | A monthly retainer | Leads you pick after reading the audit |
| See what the business needs before you pay | No | No | Yes, with the findings |
| A refund when the email bounces | No | Not applicable | Yes, in credits within 7 days |
| A first line written from the audit | No | Yes | Yes, a 3 email sequence per lead |
| Who sends the emails | You | The agency | You, from your own inbox or tool |
| Commitment | Per list | A monthly contract | None: credits last 12 months |
What you pay for
- Raw lists
- Rows of contact data
- Done-for-you outreach
- A monthly retainer
- MotiveLeads
- Leads you pick after reading the audit
See what the business needs before you pay
- Raw lists
- No
- Done-for-you outreach
- No
- MotiveLeads
- Yes, with the findings
A refund when the email bounces
- Raw lists
- No
- Done-for-you outreach
- Not applicable
- MotiveLeads
- Yes, in credits within 7 days
A first line written from the audit
- Raw lists
- No
- Done-for-you outreach
- Yes
- MotiveLeads
- Yes, a 3 email sequence per lead
Who sends the emails
- Raw lists
- You
- Done-for-you outreach
- The agency
- MotiveLeads
- You, from your own inbox or tool
Commitment
- Raw lists
- Per list
- Done-for-you outreach
- A monthly contract
- MotiveLeads
- None: credits last 12 months
Questions
Pricing questions.
What are credits?
1 credit is $1 of lead value; you spend credits on leads. You buy them in packs, from 20 credits for $19. They stay valid for 12 months from purchase. Unspent credits can be refunded within 14 days of purchase.
Can competitors buy the same lead?
A shared lead is sold to up to 3 buyers in total, whatever service each one sells, so another agency may hold it too. An exclusive lead is sold to 1 buyer only, for every service, and only while nobody holds a copy. Each card shows how many copies are already sold before you buy.
What if it bounces?
Report it from the lead within 7 days of buying and the credits come back to your balance at once. Wrong data is covered the same way. A refund on a lead is in credits, not cash.
Can I get my money back?
Unspent credits can be refunded within 14 days of purchase: write to us and we refund the payment. A lead that bounced or had wrong data is refunded in credits when you report it within 7 days.
Do you send the emails?
No. MotiveLeads never sends email. You send from your own inbox or sending tool, such as Gmail, Instantly, Smartlead or lemlist, with the sequence and the exports that come with each lead.