Shared vs exclusive
How a shared lead differs from an exclusive one, who each one suits, and what each costs today.
You choose how to buy each lead when you add it to your cart. The business, its contact details and its audit, where it has a website, are the same either way. What changes is who else can buy it.
Shared
A shared lead is sold to up to 3 buyers in total, whatever service each one sells. Each buyer gets the full lead, with a sequence and a PDF for the service they picked.
Shared suits you when you want more leads for your credits, or when the business is likely to hear from more than one supplier anyway.
Exclusive
An exclusive lead is sold to you alone, for every service. Once you buy it, nobody else can buy it, shared or exclusive. It is on offer only while nobody holds a copy of the lead.
Once a shared copy sells, the lead page shows exclusive as not available and says why.
Exclusive suits you when the business is a strong fit and you want it to yourself.
What each costs
A lead's price follows its best tier across the 6 services, not the service you pick. A lead that is tier A for one service and tier C for another costs the tier A price, whichever service you buy it for, and its card says so when the tier shown is lower. A business with no website has one list price, whatever its scores.
These are the list prices:
| Lead | Shared | Exclusive |
|---|---|---|
| Tier A | 1.00 | 5.00 |
| Tier B | 0.70 | 3.50 |
| Tier C | 0.40 | 2.00 |
| No website | 0.30 | 1.50 |
A tier A lead, for example, lists at 1 credit shared and 5 credits exclusive. What the tiers mean is on how scoring works.
The price of each lead also follows the size of its metro area: a lead in a large metro area costs more than its list price, and one in a smaller metro area costs less. Prices by metro size gives the bands. The price on the lead and in your cart is the one you pay.
The service you pick
The service you pick when you buy only chooses the sequence, the PDF and the audit view you see first. It does not change the price, and it does not limit what you can sell to the business afterwards.
Where to see availability
Every lead card and lead page shows what is still on sale: how many shared copies have sold, and whether exclusive is still open. A lead that can no longer be bought says so on its page.